Conversion Copywriter + Marketing Expert
You Work Hard for Your Leads.
Let’s Convert More of Them.
Strategic guidance and copywriting services to turn your online marketing into your MVP of sales.
Hi! I’m Jess.
Expert in high-conversion marketing and copywriting.
For Lean Marketing Teams and Small Businesses,
Weak Messaging Wreaks Havoc on Your Marketing ROI
Your ideal customer has more options, more information and more noise than ever before. And all the dancing, reeling, posting or advertising required to capture their attention claims a good share of your limited time and budget. For you, every lead feels personal.
Which is why it (literally) pays to make sure you aren’t leaking good leads because of one commonly overlooked reason: Your messaging doesn’t quite answer, “How will this make me better?”
“I’ve had the pleasure to work with Jess on multiple projects in digital marketing and recruiting, and she has always been one of the most valuable members of the team. Together we developed strategies to double, then triple the number of applicants in a recruiting funnel. We have worked through direct mail and online direct response campaigns to improve messaging in a way that brought us more (and higher quality!) leads. We have collaborated on more projects than I can count, and I can say with confidence that our marketing produces better when we work with Jess.
MATT MACKENZIE
Digital Marketing Director
I’m Who You Hire When You Need Messaging That Moves People to Action
I work with intentionally small marketing teams and owners to develop strategy and marketing copy that moves your ideal customer from intrigue to “I need this.”
Master Your Messaging
Build Credibility + Trust
Optimize for Conversions
Cut Time + Costs
services
When You Need More Than a Wordsmith (or a robot)
You need the right message in the right place for the right decision-maker.
Website Audits + Roadmapping
I can review your current website or marketing tactics and provide a documented, actionable strategic plan for improvement.
- New perspectives and ideas to get you unstuck.
- Quick wins your team can implement right away.
- A low-risk test drive of what it’s like working with me.
Full Website Copy
Whether you’re starting from scratch or overhauling an existing site, I can do the heavy lifting of writing and organizing a site that sticks with your ideal customer and moves them from A to C.
- I dive deep, researching your market, offer and prospects.
- Done-for-you copy files and wireframed layout directions.
- Collaboration with a preferred designer to prep for launch.
Full Website Copy
Whether you’re starting from scratch or overhauling an existing site, I can do the heavy lifting of writing and organizing a site that sticks with your ideal customer and moves them from A to C.
- I dive deep, researching your market, offer and prospects.
- Done-for-you copy files and wireframed layout directions.
- Collaboration with a preferred designer to prep for launch.
Landing Pages + Sales Pages
Do you have a single website page or campaign landing page that needs a boost of momentum? I’ll use my process to make your unique offer the hero your prospect needs.
- My research helps showcase the value of your offer and uncover potential obstacles.
- Done-for-you copy files and wireframed layout directions.
- Collaboration with a preferred designer to prep for launch.
Case Studies
Defeat objections and win more customers. I specialize in capturing testimonials and turning them into your most compelling and credible sales pitch.
- In-depth customer interviews done for you.
- Strategic storytelling that examines the problem, solution and tangible results.
- Collaboration and refinement with a preferred designer to guarantee a powerful tool for your marketing arsenal.
Case Studies
Defeat objections and win more customers. I specialize in capturing testimonials and turning them into your most compelling and credible sales pitch.
- In-depth customer interviews done for you.
- Strategic storytelling that examines the problem, solution and tangible results.
- Collaboration and refinement with a preferred designer to guarantee a powerful tool for your marketing arsenal.
Achieving Good Things for Good Businesses
I work with businesses that want to do what’s best for their customers, clients and constituents.
Financial Services
Fintech + BaaS
Insurance + Healthcare
Agriculture
Solar Energy
Education + Nonprofit
Small Biz + Services
Recruitment Marketing
about me
Hello! Come on in.
Welcome to my office here at Jess in Marketing, a mega micro agency (we’re a staff of me) dedicated to helping you turn interest into increased revenue.
For over 15 years, I lived in the dynamic world of marketing leadership. Of all my duties as assigned (*cough* MC-ing a holiday party, *cough*), I’ve by far had the most impact working closer to the “sale” and using my writing to drive action and revenue. This is how I built my practice and expertise in direct-response copywriting for nonprofit fundraising, B2B and direct-to-consumer sales, and even employee recruiting.
Copywriting isn’t just for fancy ad agencies (looking at you Mad Men) or savvy tech companies. With highly skeptical consumers, messaging that sets you apart and hits the heart of the matter for your ideal audience can work miracles on your marketing ROI. And, I’ve put in the reps to help you.
When I’m not working, you’ll find me somewhere in my minivan or on our northeast Iowa farm using all my persona psychology skills to coach this busy bunch.
“Working with Jess is great. She provides a professional and seamless process. Jess is extremely thorough in her work, with detailed presentations on communication plans. With Jess’ help, Platinum was able to reach and market to a division we aren’t typically focused on. Her expertise in communication plans and copy is very valuable for our projects.”
CHRISTINA MOORE
Marketing Director
Platinum Supplemental Insurance
process + pricing
What It Looks Like to Work Together
I work with most of my clients on a per-project basis. Project scope, timeline and pricing are customized to your needs and budget once we’ve discussed your goals.
Get in Touch
Click below to complete my online form with information about your business, challenges and which service could help you most. I’ll reach out to schedule a quick discovery call.
Research + Discovery
Once your signed proposal is in place along with a deposit to book your project, I’ll meet with you (and any relevant partners) to kick off research and deep discovery.
Writing + Wireframing
After a quick check-in on the positioning and direction for your project, I’ll get started drafting copy and wireframes.
Creative Collaboration + Editing
With copy reviewed and approved, I can work with your designer of choice to implement and refine the final product and ensure a seamless launch.